Mobile E-Commerce Developing Using Model User Centered Design Base on Android for UMKM partnership
Farida Yunita (a); Kapti (b)
a) STMIK BINA PATRIA, Jl. Raden Saleh No 02 Magelang
b) STMIK BINA PATRIA, Jl. Raden Saleh No 02 Magelang
Abstract
Institute in the field of “Ketauhidan” which its name PPA Learning Centre was established in 2014 is an institute designed in private classes. One of the private classes opened is class for business. From all alumni of Institute PPA, 80 % are agents of business in Small Medium Enterprise (SME). This research aimed to promote SMEs as marketplace designed in the form of e-commerce which can be accessed through mobile instruments such as smartphone, tablet, or others. Transactions can be done through the internet or wireless. The development of mobile e-commerce in this research used model of User Centered Design with design process focused on emphasizing the need and demand of end-user toward the usage of mobile e-commerce. The result of mobile e-commerce indirectly help the agents of SMEs reaching the larger market space and deliver information of product to consumers quickly. The output of the research can be useful for the agents of SMEs such as the agents of food and beverage, furniture, wood and rattan processing, blacksmith, agriculture and fishery around Indonesia in general and especially in Central Java. Finally the agents of SMEs can compete in domestic and global markets and increase their income
Keywords: PPA Learning centre, SME, Market Place, Mobile e-commerce, User Centred Design, Behaviour
Topic: Information Engineering