Stakeholder Engagement on Building Business Sustainability
Ardika Sulaeman (a*), Ernie Tisnawatisule (b*), Hilmiana (c*), Martha Fani Cahyandito(d*)
a)Post Graduate Program, Faculty of Economics and Business Universitas Padjadjaran Bandung
b) Faculty of Economics and Business Universitas Padjadjaran Bandung
c) Faculty of Economics and Business Universitas Padjadjaran Bandung
d) Faculty of Economics and Business Universitas Padjadjaran Bandung
Abstract
Soybean-based MSMEs in West Java are businesses that are proven to be able to survive in the long term with very large and ever-increasing consumer needs, pressure from customers and the public relating to product quality and safety.This often threatens business sustainability. It is necessary to have mutually beneficial cooperation between soybean-based MSMEs and stakeholders. It is expected to be able to overcome these problems. Thus, this study aims to determine the level of engagement with stakeholders, the achievement of business sustainability and to know the influence of stakeholder engagement on business sustainability. This research was conducted with a survey of 156 soybean-based MSMEs in West Java by distributing valid and reliable questionnaires. The results of this study state that engagement with stakeholders with suppliers, customers, communities and the government has taken place and contribute to improve the sustainability business of MSMEs.
Keywords: business, sustainability, stakeholder, engagement, building
Topic: Organizational Behavior, Leadership and Human Resources Management