The Design of Partnership Strategy at Logistics Startup of PT XYZ in 2019-2021
Muhamad Faiz Gunarwan a, Erlinda Yunus b
ab PPM School of Management, Jakarta, Indonesia
faiz.gunarwan[at]gmail.com
Abstract
PT XYZ is an e-Logistics startup company that provides an application system service in the form of a trucking platform technology that connects the shippers and the transporters in case of the assignment of shipping goods. To optimize the function of the application system, PT XYZ needs to build a collaborative environment with shippers and transporters in their service supply chain management. Based on the data, the COGS of MP increased drastically, and the number of Loss of Sales (LoS) for “MP not Available” is very high. This is due to the lack of collaborative relationships with MP transporters. Therefore, to overcome the issue requires a partnership strategy between PT XYZ and MP transporters. This research using the approach of interviewing, observing, and distributing questionnaires with the selected respondents. Using a descriptive qualitative and quantitative analysis, it was found that at present the partnership which being undertaken has a type of 2 (Medium). Then, the type of partnership which they want is type 3 (High). From the gap analysis, it produced 3 new partnership targets in the form of the development of the existing target to overcome the issue of COGS and LoS. The new targets is the basis for the design of the partnership strategy implementation for period of 2019-2021.
Keywords: Partnership Strategy, Service Supply Chain Management, Startup, Marketplace, Application Systems
Topic: Operation and Supply Chain