Graduates Responses Regarding Communication Strategies of Private University Career Center in Order to Obtain Job for The Graduates
Tine Agustin Wulandari
Universitas Komputer Indonesia
Abstract
This research was conducted with the aim to give evaluatiion and input for the career center of a private university through the response from graduates regarding the communication strategies conducted by the career center in order to obtain job for the graduates. The sub-focus used in this research is the graduates responses on the three communication strategies conducted by the career center, namely, job fair, tracer study, and website. This research used qualitative approach with case study method at the Universitas Komputer Indonesia (Unikom) as a private university that has career center. Informants were selected through the Purposive Technique, consisting of three informants, who were graduates of Unikom as job fair participant, tracer study respondent, and website visitor. The results of the study indicate that graduates respond regarding job fair or Unikom Career Days were quite helpful to provide job vacancy. Although the participating companies are considered limited for graduates of the Faculty of Engineering and Computer Science. Graduates respond to tracer study as an activity that is not too useful so that the benefits of filling out a tracer study need to be socialized. Graduates respond regarding the Unikom Career Center website were clear and quite complete, but the appearance was still seen as monotonous and not so updated. The researcher concluded that the graduates responses to the communication strategies conducted by the Unikom Career Center have been managed routinely and organized so that they were quite helpful to obtain job vacancy for the graduates.
Keywords: response, career center, graduates, private university, job vacancy
Topic: Communication Science