Application Of Risk Management Models In Managing The Risk Of Use Of Social Media In Highers Education
Erna Lovita, Gatot Prabantoro
STEI Indonesia
Abstract
The use of social media in tertiary institutions is inseparable from the risks of social media. This study aims to understand the extent to which organizations take a reactive approach to managing social media risk, because failure to manage this risk adequately can have a detrimental effect on organizational sustainability, including organizational profitability. This research focuses on how organizations especially universities manage social media risk with the Social Media Risk Management Model (MMR-MS) approach. The MMR-MS approach used in this study includes four components, namely: (i) Social Media Use, (ii) Perceived Risk of Use, (iii) Policy Implementation, and (iv) Training and Technical Control. This research uses a descriptive quantitative research approach, which is measured using a method based on multiple linear regression with SPSS Version 25. The data used in this study are primary data. Data collection techniques using the method of distributing questionnaires using Google form. There were 93 respondents from 18 state and private universities in the DKI Jakarta area, namely employees and lecturers from each of these universities. The results in this study indicate that partially (1) Social Media Use and Perceived Risk of Use, affect Policy Implementation, (2) Social Media Use, Perceived Risk of Use and Policy Implementation affect Training and Technical Control. And there are intervening effects that occur on the influence of Social Media Use and Perceived Risk of Use on Training and Technical Control through Policy Implementation.
Keywords: Social Media Use, Perceived Risk of Use, Policy Implementation, Training and Technical Control
Topic: Marketing