Analysis Postioning Map and Competitiveness of KUB Chicken based Farmer-s Perception in Jember Regency
Ujang Suryadi1, Muksin1 and Estin Roso Pristiwaningsih2
1)Dosen Pascasarjana Politeknik Negeri Jember
2)Mahasiswa Pascasarjana Politeknik Negeri Jember
e-mail: 1)usurpoltek[at]yahoo.com
Abstract
The purpose of research was nalysis of KUB position compared by joper, male layer, broiler, and arab. The research had done in twenty subdistrict, Jember Regency. Research method was used by snowball sampling. Data analysis for knowing KUB position compared by joper, male layer, broiler, and arab was Multi Dimensional Scaling (MDS) based yang product quality(X1) dan business eficiency (X2). Knowing cometitivenes used PAM matrix. The resul of analysis showed the comodity had similiraty by KUB was joper. Postioning map showed joper had near position with KUB. Result of coefficient competitiveness PAM matrix showed KUB had highest coefficient than joper and arab but lower than broiler and male layer.
Keywords: positioning map, presepsiperception, farmers, competitiveness, Jember
Topic: Agroindustry and Agribusiness