Tourist psychology and the influences on Pro-environmental Behavior (Waste reduction behavior of tourist in Indonesia)
Rakotoarisoa Maminirina Fenitra (a), Sri Gunawan (b)

(a) Airlangga University Indonesia
Departement of Doctorate in Management
Faculty of Economics and Business
fenitra.rakotoarisoa[at]gmail.com
(a) Airlangga University Indonesia
Departement of Doctorate in Management
Faculty of Economics and Business

Abstract

This paper asses to shed a light and give an extending understanding tourist psychology and behavior and identifying the psychological factors and its influence on intention to reduce waste in Bali, Indonesia. This study was conducted to understand the tourist-s pro-environmental behavior in Bali Indonesia. Data were collected through survey questionnaires with convenience technic method. The data collected from 265 domestic tourist and international tourist visiting Bali, Indonesia and analyzed with multiple regression analysis to examine the relationship between personal norm, altruistic value, destination, green image, and attitude and intention behavior toward waste reduction. The study found that personal norm, altruistic value, destination, green image are associated the tourist attitude toward pro-environmental behavior and personal norm have a direct and indirect relationship on the intention to reduce waste through Attitude. Although, we found that altruistic value, destination green image has a positive influence on Attitude, these variables are has no significant relationship with behavior intention toward waste reduction. In addition, this study revealed that the type of tourist does not moderates the tourist pro-environmental behavior. This study empirically described that there is no different between both international and domestic tourist in pro-environmental behavior while traveling. This research provide an extending knowledge to the literature in the field of pro-environmental tourist behaviors. This result could be an assets for other researcher with the similar interest and address the issues. Therefore, this findings would hold implications for policymaker, as well as tourism and travel agency, tourism destination researchers and practitioners.

Keywords: Keyword: waste reduction, pro-environmental behavior, Indonesia, intention behavior, TPB

Topic: Biodiversity Conservation

Link: https://ifory.id/abstract-plain/XmWQ82C3uh6d

Web Format | Corresponding Author (Rakotoarisoa Maminirina Fenitra)