WOMEN POLITENESS STRATEGIES OF BARGAINING MEDIA CREDIT STORE IN TANJUNG MORAWA
Nahdyah Sari Daulay, Amrin Saragih, Sumarsih
English Applied Linguistic Study Program
Postgraduate School
State University of Medan
Abstract
Bargaining is a type of negotiation in which the buyer and seller of a good or service debate the price and exact nature of a transaction. If the bargaining produces agreement on terms, the transaction takes place where bargaining is an alternative pricing strategy to fixed prices. The people bargain by using polite language to get the lowest price. They have different ways in bargaining specially for women, they have good ability to play language while bargaining, they use politeness strategies in various way as Brown and Lavinson (1987: 101) proposed 4 strategies of politeness: Bald on record, positive politeness, negative politeness and off record. This study is to investigate the politeness strategies used by women and describe how the politeness strategies are realized in bargaining. This study is descriptive as Bogdan and Biglen (1982:3) state that qualitative research is descriptive, so the data were interview transcript, personal documents, official records, field notes and the data are gathered by people engaging in natural behavior: talking, visiting, looking, eating and so on.
Keywords: Politeness, Women, Bargaining
Topic: Social,Language and Cultural Education