Development of Website Design, Brochure Design, and Hotel Exterior Design of Inap at Capsule
Khalisa Nurfajri
University of Indonesia
Abstract
The increasing number of MSMEs (Micro, Small and Medium Enterprises) in Indonesia has had a positive contribution to Indonesias economy, but many MSMEs unable to manage their business well. Inap at Capsule is an MSME in hospitality industry, that offers hospitality services with capsule bed concept. The data were collected using business coaching methods, a qualitative research that used to mapping MSME-s condition and problem, then take a corrective action to implement solutions for improvement. The result shows that the MSME doesn-t design the official website effectively and update the website regularly. Other problems are low awareness of potential customer around MSME and poor aesthetics of hotel exterior design. The solutions offered include developing of website design, brochure design, and hotel exterior design of Inap at Capsule. Surveys were also conducted to support evidence of the improvement result. As the results, there was a significant increase in the respondents assessment of the visual aspects, information and overall appearance of the new website design compared to the existing ones. Brochure design and hotel exterior design also got high score from respondent assessment. This study aims to help Inap at Capsule hostel to manage their marketing activities by designing new website, brochure, and hotel exterior design
Keywords: B2C, business coaching, brochure design, hotel exterior design, website design, capsule hotel
Topic: Marketing