EUPHEMISM FOUND IN MANGONGKAL HOLI TRADITION
Charles David Marudut Silalahi, Prof. Robert Sibarani, Eddy Setia, M.Takari

Universitas Sumatera Utara

Abstract

This paper investigates euphemism strategies used in Batak Toba-s Mangongkal Holi tradition. Since Mangongkal Holi is the highest level of tradition in Batak Toba society, it is very important to acknowledge the community and others through the cultivation of oral tradition values found in it. Self-participant observatory, in-depth interview as well as the focus group discussion occurs as the method of collecting – organizing – analyzing/verifying the data of the research. It shows that there are ‘figurative-, ‘part-for-whole-, ‘overstatement-, ‘understatement-, ‘metaphor-, ‘general-for-specific-, and ‘jargons- which can be attributed to cultural and religious beliefs and values. The study also reveals that there is no relationship between euphemism strategy choice and gender. Another significant finding is that Euphemistic language, like language in general, is influenced by its users- cultural and religious beliefs, life-styles, and norms.

Keywords: Euphemism Strategy, Mangongkal Holi Tradition, Oral studies

Topic: Language

Link: https://ifory.id/abstract-plain/YWyELXg9zkPa

Web Format | Corresponding Author (Charles David Marudut Silalahi)