Role of Communication Strategies on Social Media in Maintaining Company Service Quality
R Rivanto 1, W Novianti 2
1Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
2Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
Abstract
The purpose of this research is to find out how communication, especially communication carried out on social media can affect the companys image. This research method used descriptive method which describes how corporate the communication in social media can conducted by business actors and how corporate the communication can influence the business being built. Communication done by companies in social media as role of improving business image. The results of this study is that the communication strategies undertaken by business actors in social media affect the companys image and how important communication is with the aim of facilitating and providing information. The conclusion is that with a good communication strategy the company can build or maintain the image more easily as it can greatly benefit of the company.
Keywords: E-Commerce
Topic: Entrepreneurship & Technopreneurs