Political Identity of Ganjar Pranowo and Taj Yasin Maimun Candidate Pair in the 2018 Central Java Regional Election Contest
M Nastain, M.IKom
Universitas Mercu Buana Yogyakarta
Abstract
The development political in the period of history wrote that kontestasi a political fight the always involving participation public as the best victory . Public participation in space political after reform is increasingly better evidenced by growing new political party. The increasing growth of political parties is certainly linear with the involvement of the public. The level of public participation is ideally balanced with good political education by stakeholders. It needs to be discussed and become a systematic and measurable program by the government and political parties to provide political education. So that the community are not just to voters but also understand the consequence of his Political attitude Political identity to be implemented by the candidate couple central java governor Ganjar Pranowo and Taj Maimun Yasin. Consideration of segmentation and positioning in the political marketing of 2018 Central Java regional election incumbents is inseparable from the characteristics of community groups. Consideration segmentation and positioning in marketing election of incumbent political central java province 2018 has not escaped the characteristics of community groups. So as to bring up a question of how do social phenomena political identity candidate couple ganjar pranowo and taj maimun in local politics because the election central java 2018? This research in a qualitative study the phenomenology berger and luckmann. The theory and a social construction of reality happen simultaneously through three social processes, (1) externalization (self-adjustment) with the sociocultural world as human products, (2) objectivation, namely social interaction that occurs in the intersubjective world which is institutionalized or undergoes an institutionalization process and (3) internalization, namely the process by which individuals identify with institutions social institutions or social organizations where individuals are members
Keywords: Politics, identity, local election, Central Java, political contestation
Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies