INCITEST 2019 Conference

Marketing Strategy for Foreign Language Course Institutions
M. Donie Aulia (a*), Muthiarawaty (b)

a) Department of Japanese Literature, Universitas Komputer Indonesia, Indonesia


Abstract

The purpose of this study was to better understand the marketing strategy of foreign language courses, especially Japanese language courses through online media. The method used in this study is a descriptive method, to present a complete picture of the situation related to several variables of the situation being examined. The results of this study are to identify the extent of the development of Japanese language course marketing through online media and make beginners who will promote their institutions. This research was conducted by discussing service and promotion systems through the internet.

Keywords: Marketing; Strategy; Foreign Language

Topic: Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract-plain/Z86cwvDkn9jp

Web Format | Corresponding Author (Muthiarawaty Muthiarawaty)