CREATIVE ECONOMY DEVELOPMENT WITH TECHNOSOCIOPRENEUR. CASE STUDY: HALAL TRAVEL
Amaliyah
University of Trilogi
Abstract
The purpose of this study is to formulate a development strategy to become a technosociopreneur for the Halal Travel Agency in order to increase tourism rates in Indonesia. The research was done using qualitative method with secondary data obtained from literature studies. The data is then analysed using qualitative descriptive techniques through three stages of analysis, namely data reduction, data presentation, and conclusion drawing. The results of the study show that in order to become a technopreneur, Halal Travel Agency must develop expertise and application in technology and improve its social orientation based on the role of the human resources, as well as integrate all parties involved in forming a halal tourism system. The technology that must be mastered and applied primarily is technology to help customers to access information easier, make choices on tourist destinations and packages, and make reservations. The social orientation that must be improved is mainly in terms of efforts to promote domestic halal tourist destinations which subsequently increases the socio-economic impact of the wider community.
Keywords: Technosociopreneur, Creative Economy, Halal Travel
Topic: Human Capital Development Strategies