Strategy of Improving Tourism Human Resources Based on MICE Competency in Banten Province, Indonesia
Zairil
Mercu Buana University
Abstract
Abstract: The prospect of MICE industry in Banten Province is currently increasing rapidly, along with economic growth, advancing infrastructure and technology, business development and emergence of the largest exhibition venue in Southeast Asia "Indonesia Convention Exhibition" (ICE) that enables investors and event organizers to hold exhibitions or meeting. MICE industry players, especially ICE, still experience difficulties in finding competent employees in MICE field. Therefore this study aims to identify the competencies of human resources needed by MICE industry and factors that trigger obstacles and causes of lack of competent human resources, so that MICE industry players can get qualified and skilled workforce. This research method uses the literature study with descriptive and explorative approaches and observations of the author. It can be concluded that short of human resources for MICE is due to small number of state and private universities in Banten that provide MICE majors, low socialization and participation of Banten Provincial Government in promoting MICE to secondary schools so that students interest in learning MICE is low. This dilemma can be overcome if Regional Government plays an active role and cooperates with educational institutions or universities to facilitate MICE majors, intensify trainings and certify employees based on competency standards.
Keywords: MICE, Competentency, Certification, Banten Province
Topic: Tourism and Hospitality Management