Visiting Behavior from the Lens of Electronic Word of Mouth, destination Image and Tourist Attraction
Dudi Permana
Universitas Mercu Buana
Abstract
This study aims to determine the effect of electronic word of mouth, destination image, and tourist attraction on visit intention to Kampung Naga tourism objects in Tasikmalaya Regency. The object of this research is tourists who have never visited Kampung Naga attractions. The study sample consisted of 120 respondents. The sampling technique in this study was a questionnaire and the data sources used were primary data. The analysis of the data used is quantitative descriptive analysis. Data analysis was performed using Partial Least Square (PLS) analysis with the SmartPLS 3.0 program. The results of the study showed that electronic word of mouth and tourist attraction had a positive and significant effect on visiting intention, while the destiny image had no effect on visit intention. Therefore, the accepted assumption is that there are two independent variables that support the hypothesis and one independent variable that does not support the hypothesis.
Keywords: electronic word of mouth, destination image, tourist attraction, visit intention
Topic: Tourism and Hospitality Management