THE DEVELOPMENT OF CREATIVE ECONOMY BASED ON SOCIAL ENTREPRENEURSHIP APPROACH (CASE STUDY OF MUSIC COMMITTEE IN BANDUNG)
I GUSTI AGUNG AYU MADE DIASTIKA INKASARI

TELKOM UNIVERSITY

Abstract

Creative economy is one of the solution to suppress unemployment rate in Indoensia while giving contribution to GDP. The 7th Sky Foundation is a non-profit organization which carry out mission to improve creative industry in Bandung. It consists of 12 creative committee which music committee is one of them.The objective of this research is to identify social entrepreneurship dimension which consists of innovativeness, proactiveness and risk management in order to prevent constraint of social mission, environment and sustainability within Music Committee in 7th Sky Foundation. Social entrepreneurship approach is used in this research since Music Committee has objective to develop music industry by performing incubation program for junior musician with no fix business model attached on it. This concept fits well with social entrepreneurship theory. This research belongs to qualitative study. Data were collected from interviews with five participants who actively involve in Music Committee program. Participants were chosen by convenience sampling technique. The result shows the same pattern between the five participants that they are always socially-oriented in doing incubation programs which in order to achieve those social mission, musician had to face constraints from environment and need for sustainability. In order to survive in music industry, innovative behaviors are needed to produce music. Moreover, proactive behaviors are needed to seek for opportunity and to understand market hence the strategy formulated will match the market needs and wants. There are risks in music industry that need to be mitigated, consequently it needs risk-management skill to avoid those unexpected risks.

Keywords: social entrepreneurship, creative economy, music

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract-plain/bZj3FXYfkKAy

Web Format | Corresponding Author (I Gusti Agung Ayu Made Diastika Inkasari)