SUNDA CULTURE VALUES AT SUNDA RESTAURANT DESIGN IN BANDUNG
Tita Cardiah, Ratri Wulandari, Titihan Sarihati
Telkom University
Abstract
Restaurants as a public space is one of the most popular choices for urban residents today, because restaurants are not only places to enjoy food but as a gathering place, both with family, friends and colleagues, and even some restaurants as tourist destinations. This condition requires restaurants to create a space atmosphere that is not only a place to eat but is able to present new choices as public space that has recreational and educational values to visit that make visitors interested, memorable and entertained. One of the attractions of the restaurant is by presenting the atmosphere and values of Sundanese culture, through interior elements both physically and non-physically. Sundanese cultural values do not always appear as an architectural statement or expression but appear in the form of aesthetic values. The existence of Sundanese restaurants in the city of Bandung which are spread in various regions and have their own characteristics both architecturally and interior design, this makes the choices and alternatives for consumers. The theme and concept of the Sundanese restaurants interior design is one of the efforts to be able to compete both with similar restaurants and with other public space facilities. Sundanese restaurants targeting the middle and upper market are required to provide maximum service both from the type of menu and especially the quality of space, atmosphere and comfort. The quality of space can be realized through the implementation of elements and values of Sundanese culture in architectural and interior design provided by the designer (architect) at the request of the client (restaurant owner). Based on previous research, from the survey results it was found that cultural values such as the atmosphere of togetherness and how to eat together lesehan became one of the elements forming the atmosphere in Sundanese restaurants. The research method used is a combination of qualitative and quantitative methods to obtain measurable data, while data collection is through questionnaires and focus group discussion (FGD). This research is a continuation of previous research to confirm / seek / deepen findings related to cultural values that can be transferred through restaurants. The study of Sundanese cultural values in this study will be focused on Sundanese (selected) restaurants in the center of Bandung, the results of the study are expected to give birth to guidance and review / evaluation of the implementation of aesthetic elements and Sundanese cultural values in the context of Sundanese culture education and preservation both for designers and the general public
Keywords: Restaurants, Sundanese Cultural, Interior Design
Topic: Design, Innovation, And Brand Management