Effect of Quality of Logistics Services and Consumer Safety on Purchasing Decisions in Bhinneka E-Commerce
Kus Tri Dianavera(a), Toto Aminoto(a)
a) Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Jl. Kayu Jati 11 A, Rawamangun, Jakarta
Abstract
This study aims to prove whether the quality of logistics services and consumer safety influence purchasing decisions on E-Commerce Bhinneka. The research method used is a quantitative method. Data obtained by distributing questionnaires to residents in Jatisari, Bekasi City. The sampling method used was accidental and purposive sampling. Data were analyzed using Structural Equation Modeling. The results showed that the quality of logistics services had a significant effect on purchasing decisions, while consumer safety had no significant effect on purchasing decisions on Bhinneka E-commerce.
Keywords: quality of logistics services, consumer safety, purchasing decisions on E-Commerce
Topic: Marketing