INTERNET MARKETING CHALLENGES OF MICRO, SMALL AND MEDIUM ENTERPRISES IN YOGYAKARTA, INDONESIA
Ngadi
Research Center for Population
Indonesian Institute of Sciences
Abstract
The use of internet has expanded widely in Indonesia, including Micro Small and Medium Enterprices (MSME-s). The remote areas that initially experienced barriers to marketing their products and services could be helped by digital technology. This paper aims to discuss the use of internet on MSME-s. The data for the analysis is the result of Research Center for Population-Indonesian Institute of Sciences (PPK LIPI) research in Yogyakarta Province, 2017. Data collection was done by interview, FGD and literature review. The results show that digital technology has been used in most of MSME-s in Yogyakarta. Digital technology has expanded the market network so as to increase the demand of product. Increased demand of goods or services will have implications for the increase in income and welfare of workers in MSME-s.
Keywords: Internet marketing, MSME-s, and Yogyakarta
Topic: Innovation, IT, Operations and Supply Chain Management