LECTURER CREDIBILITY AS PERSONAL BRANDING THAT BUILD FROM COMMUNICATION COMPETENCE IN THE PERSPECTIVE ON SOCIO SCIENCE UNIVERSITY STUDENTS IN DIGITAL ERA
RIYANDA ILHAM NURYADIN; INDRA NOVIANTO ADIBAYU PAMUNGKAS

TELKOM UNIVERSITY

Abstract

The twenty first century is known as disruptive era while it shows internet utilisation has grown up rapidly. This situation impacted to many sectors and it is included education field. In Education filed, there is a relationship between lecturer and student with the GAP includes among them. This research purpose to know about the lecturer credibility in the perspective of Generation Z as a socio science students at Telkom University as a credible communicator in disruptive era. This Research uses qualitative with indepth interview methods, Focus Group Discussion and Observation. The research located in Telkom University Bandung as one of the ICT campus. The result of the student shows that there are still the same of the source of credibility as mentioned in the previous research but there are new item for disruptive era to be a consideration as the measurement of the source of credibility for the lecturer. The digital native students has their own perspective about the lecturer as their demanding thing. They are talking about the lecturer the way of lecturing. In this research will show the new scheme of buiding personal branding through the communication competence for social science digital native student in disruption era.

Keywords: lecturer credibility, communication competence , personal branding , digital native student, Social Science students

Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies

Link: https://ifory.id/abstract-plain/cYeM7xDKbmWn

Web Format | Corresponding Author (Indra Novianto Adibayu Pamungkas)