ICDeSA 2019 Conference

Political Campaign of PML-N through Press: A content analysis of Daily Dawn and Daily Times
Rashid Ali Khuhro1, Ahmadi Mohiuddin2, Mohsin Hassan Khan3

1. Rashid Ali Khuhro
Lecturer, Center for Rural Development Communication, University of Sindh, Jamshoro, Sindh, Pakistan. 76080. +92229213219. rashid.khuhro[at]usindh.edu.pk
2. Ahmadi Mohiuddin
Graduate Student, Dept. of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan. 76080. iamhinaansari[at]gmail.com
3. Mohsin Hassan Khan (Corresponding Author & Presenter)
PhD Scholar Department of Media and Communication studies, University of Malaya, Kuala Lumpur Malaysia. Mohsin18516[at]gmail.com


Abstract

Political Campaign of PML-N through Press: A content analysis of Daily Dawn and Daily Times Rashid Ali Khuhro1, Ahmadi Mohiuddin2, Mohsin Hassan Khan3 The politicians and political parties are one of the leading newsmakers for all sorts of news media. In news media, most of the news stories represent politicians and political parties. During elections, the coverage gets a hype. The politicians want to disseminate their election manifestoes and the public try to get updated through media. This content analysis study examines the coverage of Pakistani Press about mainstream political party Pakistan Muslim League-Nawaz (PML-N) during the election campaign of General Elections-2018. The researcher selected samples through systematic random sampling from 6 months coverage (February-July, 2018) of leading English language newspapers, i.e., Daily Dawn and Daily Times. The findings showed that in comparison to the Daily Times, the Daily Dawn gives more attention to PML-N. The research found that during the analysis of selected content that Daily times used in favorable tone against PMLN while Dawn newspapers remained neutral about the coverage of PMLN. This kind of studies should be conducted on other mainstream political parties of the country to the coverage patterns in mainstream and local newspapers.

Keywords: PML (N), Daily Dawn, Daily Times, General Elections-2018, Pakistan

Topic: Political Party and Election

Link: https://ifory.id/abstract-plain/cd4gu2MtxWAq

Web Format | Corresponding Author (MOHSIN HASSAN KHAN)