NEW CULINARY TRENDS BASED ON MOST-POPULAR INSTAGRAM ACCOUNT
Dini Turipanam Alamanda (a*), Abdullah Ramdhani (b), Grisna Anggadwita (c), Eka Yuliana (c), Anggraeni Permatasari (d)
a*) Faculty of Economics, Garut University, Jl Samarang Garut, Indonesia
*alamanda.dini.2017[at]gmail.com
b) Faculty of Politics and Social Sciences, Jl Cimanuk Garut, Indonesia
c) School of Economics and Business, Telkom University, Jl Telekomunikasi No 1, Bandung, Indonesia
d) Faculty of Business, President University, Bekasi, Indonesia
Abstract
Besides being known as mountains and beaches, Garut Regency is now known for its culinary diversity. The Garut regency government then identified any culinary that could be used as a tourist magnet in the future. The purpose of this study is to identify Garut culinary products that receive the attention of netizens while being able to be used as a new icon of Garuts typical culinary. The @jajanangarut Instagram account as centre of information and review of Garut snacks and culinary was chosen as the research object. By paying attention to the posts of 7,599 posts as of November 2018, the data is then filtered into 1,883 posts with the observation period January - November 2018. The results show that the types of culinary snacks are the most popular with 589 posts, followed by noodles & meatballs culinary as many as 415 posts, 225 posts of rice culinary, 139 posts of drink culinary and so on (cake, pastry, dessert, instant food). The implications of this study can be a reference for the Garut Regency government, especially the Garut tourism service, to echo Garut culinary tourism with the new tourism tagline Pesona Garut or Enchantment of Garut.
Keywords: culinary; Instagram popular; tourism industry; pesona Garut
Topic: Digital Marketing