Predicting university students- behavioral intention toward electronic train ticketing system using Technology Acceptance Model
Lusianus Kusdibyo, Fatya Alty Amalia, Widi Senalasari, Rafiati Kania
Politeknik Negeri Bandung
Abstract
An online train ticketing system has been introduced by Indonesian Train Company called KAI Access, despite some online platforms introduced earlier by private providers. While older generation may have difficulty in using the online platform, the millennial generation who mostly are university students is faster in mastering the platform, including the online ticketing system. The purpose of this study is to determine university students- perception of the Technology Acceptance Model (TAM) variable and measure the effect of the variable Perceived Ease of Use, Perceived Usefulness, and Attitude Towards Usage on Behavioral Intention. Questionnaires were distributed to university students who have using KAI Access train ticketing system. From 350 data collected, 335 data were valid for further analysis. Variance-based SEM PLS was used to determine the relationship between variables. The results show that Perceived Ease of Use and Perceived Usefulness have direct positive and significant effect on Behavioral Intention, while Attitude Towards Usage has no significant influence on Behavioral Intention. The implication for management is to provide better ticketing system which can create users- positive attitude to use it. Further research may compare among online ticketing service systems and involve other variables to predict consumers- attitude and behavioral intention.
Keywords: Perceived ease of use, perceived usefulness, attitude, behavioral intention, online train ticket systems
Topic: Computers, Internet, Multimedia in Engineering Education