WEBSITE QUALITY 4.0 ON ADMISSION OF NEW STUDENTS (PMB) AT HIGHER EDUCATION
Mochamad Malik Akbar Rohandi1 Eka Tresna Gumelar2 Lufthia Sevriana3

Fakultas Ekonomi dan Bisnis-Manajemen, Universitas Islam Bandung (Unisba)

Abstract

This study aims to measure the quality of higher education websites in Bandung using the Webqual 4.0 method based on user ratings of actual perceived quality of expected quality so as to make it easier for prospective students to obtain the information needed and make it a one stop information. The research method used in this research is descriptive quantitative method. This study uses primary and secondary data, the sampling process uses non-probability with Convenience sampling technique, the minimum number of respondents based on the Bernoulli method is 97 respondents. Data analysis techniques using Importance Performance Analysis (IPA). The results of this study in terms of usability are in the important category and the achievement level of satisfaction is 96.46%, in terms of Information Quality is in the important category and the level of achievement satisfaction is 96.01%, in terms of Service are in the important category and the level of achieving satisfaction 96.20 %.

Keywords: Information Quality, Level of Satisfaction Achievement, Service, Usability, Web Quality

Topic: Management

Link: https://ifory.id/abstract-plain/efygZNVKwqGh

Web Format | Corresponding Author (Mochamad Malik Akbar Rohandi)