Customer Satisfaction between Perceived of Environment destination brand and Behavioural Intention
Ririn Tri Ratnasari, Sri Gunawan, Dina Fitrisia Septiarini, Sylva Alif Rusmita, Kusuma Chandra Kirana
Universitas Airlangga
Abstract
Abstract Purpose The purpose of this study was to determine the intention of behaving foreign and domestic tourists to make another tourist visit to the island of Lombok after the earthquake. Besides that, it is also to find out the intention of tourists to visit again on a trip to Lombok, whether it is influenced by environment destination brand, whether it directly or indirectly influences through tourist satisfaction when traveling to Lombok before. This is important so that a policy model can be drawn up that can be used as a solution related to efforts to increase the number of tourists in the face of International Halal Tourism after the earthquake in Lombok. Method The research design used in this study is a quantitative exploratory approach using a questionnaire as a tool to find out perceptions of respondents, the criteria of respondents are Muslim foreign and domestic / Indonesian tourists who have or have visited Lombok on the last 3 years. The research was carried out with a closed ended question structure for 400 new respondents according to the criteria of the sample / respondent consisting of Muslim domestic tourists who had visited Lombok on the last 3 years. The sampling technique in this study is non probability sampling, where researchers cannot obtain a list of all members of the population. The analysis technique used in this study is Path Analysis. Results The results are find that the environment destination brand of Lombok island have direct influence to customer satisfaction and behavioral intention. Customer satisfaction also have direct influence to behavioral influence. But, the destinationan brand of Lombok island have bigger influence with indirect influence to behavioral intention. Keywords : Customer Satisfaction, Environment destination brand, and Behavioral Intention Types : Research Paper
Keywords: Customer Satisfaction, Environment Destination Brand, and Behavioral Intention
Topic: Cultural Heritage and Ecotourism