The scenario of the Banana Chips Business Development Model in Lampung
Marlinda Apriyani, Fadila Marga Saty, and Endang Asliana
Department of Economics and Business
Politeknik Negeri Lampung
Abstract
The development of the banana chips industry in Lampung is very important to do. Banana chips are one of the leading products of Lampung Province which continues to expand its market share. This research was conducted to develop a business development model for banana chips in Lampung Province. The analytical tool used to develop a scenario for developing a banana chip business model is a prospective analysis. The scenario is based on the circumstances that may occur in the future on the key factors that influence the development of the banana chips industry. An optimistic scenario is expected to occur for the future of the banana chips industry in Lampung. This scenario can be realized if the technical ability of entrepreneurs increases, access to capital is easier, the availability of raw materials is sufficient and timely, the production process is carried out more efficiently with the use of sophisticated and modern tools, and an increase in managerial skills of entrepreneurs.
Keywords: scenario, development model, banana chips, prospective analysis
Topic: Agroindustry and Agribusiness