THE STRATEGY OF ISLAMIC FINANCIAL TECHNOLOGY TO IMPROVE THE COMPETITIVENESS OF HALAL MSMEs
Arif Pujiyono(a), Ro-fah Setyowati (b), Idris (c)
(a) Islamic Economics Study, Economic Faculty, Diponegoro University, Semarang
(b)Law Faculty, Diponegoro University, Semarang
(c)Management Department, Economic Faculty, Diponegoro University, Semarang
Abstract
Halal Micro, Small and Medium Enterprices (MSMEs) have an important and strategic role in economic growth. Halal MSMEs of Indonesia have low competitiveness in global halal industry. Information and communication technology have disrupted produser and consumer behaviour. Islamic financial technology (fintech) have big potential to improve the role of halal MSMEs in global halal industry. This research aim to design the strategy to improve the role halal MSMEs in global competitiveness use islamic financial technology. The methodology of this research has SWOT analysis. Islamic fintech need to take steps respond to develop of halal MSMEs. The result of this research to improve the competitiveness of halal MSMEs has develop hybrid mode of halal MSMEs, develop creative and innovative digital ecosystem, and use application programing interface to collaborate with islamic fintech
Keywords: halal MSMEs, islamic fintech, strategy, and SWOT
Topic: International Conference of Islamic Economic and Financial Inclusion