The Paradox of Dynamic Corporate Identity.
Riky Azharyandi Siswanto(a*,b),Jasni Dolah (b)

a. Faculty of Creative Industries, Telkom University,Indonsia
b. School of the Arts, Universiti Sains Malaysia, MALAYSIA

Abstract

Dynamic Corporate Identity has brought the new perspective of designing a brand identity. Dynamic Corporate identity is a system that applying the latest technology to create a flexible logo as the result the logo will constantly can change in color, pattern or shape. It is believed as the new way to create a living brand. However the new approach may not suitable for several types of businesses or identities. This research aimed to understand; what improvement that dynamic identity could do to make brand more alive. By collecting qualitative data, and some relevant literature this study has found that there is a paradox in dynamic identity system.

Keywords: graphic design, logo design, dynamic identity, corporate identity

Topic: Design

Link: https://ifory.id/abstract-plain/fxF6qezjm3WB

Web Format | Corresponding Author (Riky Azharyandi Siswanto)