Analysis of “Halal” Word In Social Media Using Text Mining and Word Networking
Eneng Nur Hasanah, Dheka Dwi Agustiningsih, Nina Maharani, Rengganis Riza Sakinah, Mochamad Rizqi Fauzi, Dinda Septiana, & Fadhlani Kalia Rizqifa
Universitas Islam Bandung
Abstract
The increasing of Islam news in internet makes some perceptions for many people in the world. One of them is about “Halal” concepts as the Islam standard for muslim belief of God. Halal product is the product that created based on Islamic standard law. In every product, it is necessary to ensure its safety by conducting halal certification from the Indonesian Ulama Council (MUI). Then, based on the explanation, this research aims to analysis what internet user say about halal by using social media Twitter. This research uses text mining, word networking and word networking matrix to understanding the use of halal word. This research shows that “halal” has a large network and having relationship with many of word such as: food, meat, certification, restaurant, slaughter, animal, and industry. Then, from the network shows that “food” is the biggest word matrix in the “halal” networking. It word define degree centrality 76, betwenness centrality 22.312,83, and closeness centrality 0.450746 which mean that “halal” word have strong relationship with “food”.
Keywords: Halal, Social Media, Word Networking
Topic: Management