Persuasive Communication Strategy for Establishment of Pick Guava Tourism Area
Kusubakti Andajani (a*), Uke Prajogo (b), Yuni Pratiwi (a), Muhammad Arif Kamal (c)
a) Department of Indonesian Language and Literature Education, State University of Malang, Malang
*kusubakti.andajani.fs[at]um.ac.id
b) Department of Management, Malangkucecwara School of Economic, Malang
c) Department of Agroindustrial Technology, Universitas Brawijaya, Malang
Abstract
Persuading the community to agree with our intentions is not an easy thing, especially if the directives affect the loss of some of their rights and demand to change the mindset. Special strategies are needed to influence the community by considering their culture and mindset. This study aims to describe a persuasive communication strategy that is used to persuade the public in the formation of cashing tourist areas. Data collection is done by participant observation techniques. This study produced a persuasive communication strategy with the following steps: (1) confirmation of the facts of the communitys socio-economic weaknesses, (2) the imagination of the impact if not making changes, (3) awareness of the potential of the region, (4) the presentation of evidence of community success outside who want to change, (5) providing information about the steps to make changes, and (6) strengthening of the success that will be achieved.
Keywords: Persuasive Communication Strategy; Pick Guava; Tourism Area
Topic: AGROINDUSTRIAL PRODUCTION SYSTEM MANAGEMENT AND REGULATION