INTERCEPTION OF TOURIST RISK PERCEPTION OF DESTINATION IMAGES AND INTENTION TO RE-VISIT TO EAST LOMBOK POST EARTHQUAKE
Ni Wayan Marsha Satyarini (a), Tamjuddin (b), Ramdhan Kurniawan (c)

(a,b,c) Faculty of Economic, Universitas Terbuka

Abstract

The purpose of this paper studies is to analyze tourist risk perception to East Lombok-s image and its impact on tourists intention to re-visit after the earthquake. East Lombok is one of the areas in Indonesia hardest hit by the earthquake was most affected by the earthquake on 2018. This paper focuses on analyzing 1) the effect of tourist risk perception on destination image; the influence of destination image on intention to re-visit after the earthquake; and 3) the effect of the tourist risk perception on the intention to re-visit after the earthquake. This paper study using the path analysis method and analyzed by Structural Equation Modeling (SEM) using AMOS software.

Keywords: Destination image, Risk perception, intention to re-visit

Topic: Innovations in tourism and hospitality

Link: https://ifory.id/abstract-plain/g9Kurye8zVYp

Web Format | Corresponding Author (Ni Wayan Marsha Satyarini)