NON-VERBAL COMMUNICATION FROM CAR BRAND LOGO
Ageng Pangestu (a*) and Marliana Budhiningtyas (b)
a) Departemen Sastra Inggris, Universitas Komputer Indonesia
b) Departemen Sistem Informasi, Universitas Komputer Indonesia
agengpangestu[at]mahasiswa.unikom.ac.id
Abstract
Communication is one of the most important things in human-s life. Communication is divided into 2 divisions that are verbal and non-verbal communication. But, unconsciously, non-verbal communication takes the bigger role than verbal communication. Non-verbal communication includes gesture, face expression, body language, even symbol and sign. Symbol and sign usually appear in a logo especially in car manufacture that uses logo as a non-verbal communication to attract costumer. A car manufacture creates a logo as a representation of their products. The logo usually represents what the manufactures want to show to their costumer. While logo is just an images and words called signifier, but behind that, there is a concept or a meaning called signified. This research has a purpose to understand the theory of signifier and signified and finds out the concept or the meaning form those logos. This research collects data from various car brand logo and use signifier signified logo with descriptive method to analyze the data. And as the result, that can be conclude that car manufactures logos or brands contain non-verbal communication. Through their logos, the manufacture wants to communicate their product with their costumer with purpose costumer will pay an interest to their product by see the logo.
Keywords: non verbal, communication, brand logo
Topic: Entrepreneurship & Technopreneurs