Personality and social media addiction among college students
Indri Utami Sumaryanti (a), Salma Azizah (b) Fanni Putri Diantina (b), Endah Nawangsih (b)
Faculty of Psychology
Universitas islam Bandung
Abstract
Previous survey indicated the tendency of social media addiction among university students in Bandung. Other research reported that personality dimension had significant effect on social media addiction. This research aimed to provide information about personality and social media addiction among university students in Bandung. This research focused on the correlation between personality type and social media addiction. Quantitative approach was established to provide research data, using statistical Spearman correlation technique. Multistage sample were conducted and gathered 483 university students. The scale used to measure social media addiction were BSMAS (Bergen social Media Addiction Scale) and IPIP-BFM-25 (Big Five Factor) were measured the personality types. The results shown 3 types of personality had significant correlation with the social media addiction tendency. There were neuroticism, extraversion and agreeable types of personality.
Keywords: Addiction, Personality, Social media, Big Five Factor
Topic: Psychology