User Satisfaction Among Malaysian Music Streamers
Anisha Haveena Kaur & Sharmini Gopinathan
Multimedia University
Abstract
A shift in music-consumption formats have caused on-demand music streaming to increase in popularity. Currently, millions of people from all over the world consider it to be the most convenient way to listen to music. This study aims to investigate the role of information quality, system quality, service quality and trustability on user satisfaction among Malaysian music streamers. Utilising the data attained from 250 respondents, the relationships in the model were examined and analysed using Partial Least Squares (PLS). The results of this study revealed that information quality, system quality, service quality and trustability have significant positive effects on user satisfaction. This study may be considered as one of the first to examine user satisfaction in the context of music streaming. Hence, more models could be developed in the future to investigate user satisfaction towards music streaming platforms.
Keywords: Music Streaming; Information Systems; User Satisfaction
Topic: Design, Innovation, And Brand Management