Perception of Taxi Online Service Users Toward Women Drivers Based on Kano Models
Putro Ferro Ferdinant (*), Nuraida Wahyuni
Faculty of Engineering, University of Sultan Ageng Tirtayasa
Jl. Jend. Sudirman Km. 3, Cilegon, 42435, Indonesia
*ferdinant[at]untirta.ac.id
Abstract
Currently a new method of using taxis appears, that is the online taxi application. This new method is increasingly popular because users can order services only through applications on cellular phones, they can also choose motorbikes or car taxis, and estimate the price for the services. Since its appearance, many people have benefited from this online application, not only as users, but also as drivers. The public perception of the taxi drivers began to shift, which was mostly performed by men that is now also done by women. The purpose of this study was to determine the public perception of the female drivers of motorbikes or cars taxi using the Kano model. The Kano model is usually used to determine the specifications of a products features. In addition to knowing the features of a product, the Kano model can also be used to find out service features in the service industry. The dimensions used to define service features are Appearance, Main Skill, and Soft Skill. From these dimensions, 8 service features are obtained. The results of the study are expected to reveal peoples perceptions on female taxi drivers based on Must-Be, Performance, and Attractive categories.
Keywords: User perception; Women driver; Kano models
Topic: Industrial Engineering