The Determinants of Cultural Tourism Attractions Based on Tourist Satisfaction in the Sundapolis Area Bandung City
Verry Damayanti (a), Astri Mutia Ekasari (b), Ernady Syaodih (c)
Department of Urban and Regional Planning, Bandung Islamic University, Jalan Tamansari no. 1 Bandung
verrydamayanti0904[at]gmail.com
Abstract
In Local Regulation of Detailed Spatial Plans and Zoning Regulation for Bandung City, Ujungberung and Cibiru Sub-District are planned as The Sundapolis Area. The Sundapolis area focuses on the development of Sundanese Community-based Cultural Arts. Several cultural attractions have operated. However, these attractions have not yet developed, marked by a small number of visitors and cannot compete with other attractions in the city of Bandung. The purpose of this study was to identify the factors that were the main attraction of cultural tourism in the Sundapolis area and its influence on tourist satisfaction. This type of research is quantitative research using regression analysis. The results of the study were the identification of cultural tourism attraction factors and their correlation to tourist satisfaction, so they can be a input in efforts to develop and organize cultural tourism attractions that accommodate tourist satisfaction.
Keywords: attractiveness; cultural tourism; tourist satisfaction
Topic: Urban and Regional Planning