FRAMING AND RESPONSIBILITY IN DECISION MAKING, COMPARISON OF PROSPECT THEORY AND FUZZY-TRACE THEORY AN EXPERIMENTAL STUDY
B. Susanto, Rahmawati, Djuminah, Muthmainah
Student of Doctoral Program of Economics Science, University of Sebelas Maret, Indonesia
Faculty of Economic and Business, University of Muhammadiyah Magelang, Indonesia
Abstract
Several previous studies have found that information presented in different ways (hereafter used as the term framing) will produce different decisions. This study proposes and tests two different theories to find out which theory is better at explaining a phenomenon, as well as two conditions that might influence whether a persons decision becomes more daring to take risks or avoid risks: (1) preparation of decision alternatives, (2) the level of responsibility for a decision related to previous investment. This study uses experimental studies, using experimental designs between-subject designs 2x2x2. The participants in this study were 180 people. The analysis tool used to test the hypothesis using crosstab and two ways ANOVA. The results show that information framed positively and negatively will result in different decision making and when a person is responsible for the initial investment or not responsible for the initial investment and different levels of preference when using different theories also results in different decision making as well.
Keywords: Framing, Responsibility, Prospect theory, Fuzzy-trace theory.
Topic: Economics