APPLICATION OF ANALYTICAL HIERARCHY PROCESS (AHP) AND QUALITY FUNCTION DEPLOYMENT (QFD) METHODS FOR THE DESIGN OF QUALITY IMPROVEMENT OF SHOES PRODUCTS (CASE STUDY IN PT. Mandiri Sukses Makmur)
Muhammad Haykal(1), Eko Supeno(2*), Falih Suaedi(3)
Fakultas Ilmu Sosial dan Politik Universitas Airlangga
Abstract
In the face of intense competition in the footwear industry, shoe manufacturer is required to maintain the quality of its products. PT. Mandiri Sukses Makmur is a company that produces various kinds of shoes, one of which is BATA. Many consumers were less satisfied with BATA shoes produced by PT. Mandiri Sukses Makmur. This study aims to determine the importance of consumer needs BATA using Analytic Hierarchy Process (AHP), and designing product improvement BATA from PT. Mandiri Sukses Makmur of the method of Quality Function Deployment (QFD). From the results of distributing questionnaires to 100 consumers of BATA shoes from PT. Mandiri Sukses Makmur, it is known that there are six attributes of quality products to the needs of the consumer (customer needs) because it has a negative value of the gap that is the information on how to care for shoes, any consumer complaint information, innovative products, shoes to keep track of trends / fashion, stitching shoes is not easy damaged and has a typical shoe. Customer needs are the top priority is not easily broken stitching shoes, while the final priority is the information on how to care for shoes. PT. Mandiri Sukses Makmur can improve the quality of products to improve performance BATA with nine technical response (technical response) that have been determined in accordance with the target company, which provides information on how to care for shoes, giving the consumer voice services, recruiting research and development, innovation every make new products, making products that follow the development trend/fashion, improve their capabilities and skills of employees, improving the quality of materials, improve the quality of the machine, as well as making products that have a hallmark to attract customers.
Keywords: Quality Product, Analytic Hierarchy Process (AHP), Quality Function Deployment (QFD), House of Quality.
Topic: Social and Economic Issues