ANALYSIS OF INVESTMENT AND CREATIVE INDUSTRIESS VALUE IN DESIGN SECTOR IN INDONESIA
Arianis Chan, Mohammad Benny Alexandri, Mohamad Donie Aulia
Universitas Padjadjaran, UNIKOM
Abstract
The creative industries sector in some countries contributes to the amount of gross domestic product (GDP) and gives positive results on national development. In the interior design subsector, the creator visualizes an idea and a creation to be manifested in a real, unique, and different form. This can be an attraction for everyone who wants to see it. Fabelio is a company engaged in the field of interior design and the provision of room furniture. Fabelio is a concept: that every family deserves happiness and heaven at home. With the philosophy of 100% Indonesia, easy at your fingertips, transparent price and better quality, more affordable price. The purpose of this study are (1) How to analyze the state of the creative industry especially in the interior design subsector and (2) How Fabelio can run its business (3). What assistance the government provides in developing the creative industry sector interior design. Methodologhy used is SWOT Analysis, Comparison and Value Chain Management. The result of the research is we can make a strategic plan by Fabelio by optimizing the overall resources owned by the company to provide the best service to the consumers.
Keywords: Creative Industry, Interior Design, SWOT Analysis, Comparative Analysis, Value Chain Analysis
Topic: Management