Boosting the Performance of Convection Creative Industry through Supply Chain Management and Brand Image Enhancement
Rabiatul Adwiyah (a), Cici Cintyawati (b*), Firly Firmansyah (b), Vina Islami (b), Febby Mustikawati (b), Siti Fatimah (b)
Faculty of Economics and Business, Universitas Islam Bandung
cici.cintyawati94[at]gmail.com
Abstract
In this 21st century era, creative industry has been recognizing as a new Indonesian economic driver, especially textile industry that are forecast to give positive trend in the future. Bandung, where is known as Creative City with great number of textile companies, has gathered more intention since many SMEs in textile industries try to develop their business in this city. This paper attempts to bring a better economic development for SMEs business in Bandung by revealing the influence Supply Chain Management (SCM) and Brand Image as crucial factors that have a big impact to the textile SMEs- performance. Quantitative analysis has been performed, supported by the literature review process to give better understanding about the causal relationship among those variables. The Partial Least Square result then exposes that among the SCM practices in textile SMEs- Companies, quality of information sharing emerges as the most influential factor that enhances the SMEs- performance, followed by customer relationship, information sharing, quality information exchange- and ‘lean production-. Besides of SCM, brand image also has high impact to the textile SMEs- performance in Bandung.
Keywords: Brand Image; Supply Chain Management; Creative Industry; SMEs- Performance
Topic: Management