The Effect of Price and Promotion of Induction Stores to Improve Electricty Sales in PT PLN (Persero) Celagen Island
M. Amir Amrullah , Zakaria Wahab , Marlina Widiyanti, Muchsin Saggaff Shihab
Sriwijaya University
Abstract
This research was conducted to determine the effect of price and promotion of induction cookers to increase sales of electric power at PT. PLN (Persero) UP3 Bangka on Celagen island. The data used in this study uses primary data and secondary data. Primary data obtained by distributing questionnaires to customers at PT. PLN (Persero) UP3 Bangka on Celagen island. The population in this study were 264 customers of PT. PLN (Persero) UP3 Bangka on Celagen Island. The sample used in this study were 100 respondents. The analysis technique used is multiple linear regression analysis. The results of this study found that the price and promotion of induction cookers had a positive and significant effect on increasing electricity sales at PT. PLN (Persero) UP3 Bangka on Celagen island. For PT. PLN (Persero) UP3 Bangka is expected to provide prices in accordance with the use of customers and companies need to provide and conduct sales promotions to the public so that people can be interested in using induction cookers, which in turn will have an impact on increasing electricity sales at PT. PLN (Persero) UP3 Bangka
Keywords: Price, Promotion, Sales Increase, Sales Volume
Topic: Marketing