Significance of Promotional Activities With Online and Offline Systems on E-Commerce and Storefront Products
Trustorini Handayani (a) P M Manurung (b)
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
Abstract
The purpose of this research is to analyze the quantitative comparison between two variables of sales promotion media that have different system concepts. The first comparison describes online media promotion as an example such as promotion on youtube, and the second comparison explains the media of offline promotion as examples such as promotions on television are usually called advertisements. Quantitative methods with various components of variable and indicator problems that are appropriate to the case of analysis. The results of this study are a generalization in a particular population obtained from the case. Promotion is one of the marketing activities that is very influential in the companys activities to notify, and persuade consumers to increase the value of the companys products.
Keywords: E-Commerce
Topic: Entrepreneurship & Technopreneurs