Impact on Youths Perception of Rayani Air Islamic Airlines Organisation from the Crisis Communication Strategy Used in Handling Flight Crisis
Mohamed Shafiq Mohamed Ayub

FACULTY MODERN LANGUGAGES AND COMMUNICATION
UNIVERSITI PUTRA MALAYSIA (UPM)

Abstract

A strong organizational reputation can take years to develop, yet it can easily be damaged or destroyed with a single crisis event. The purpose of this study is to look at how Rayani Air executed its crisis communication strategies during the suspension of the orgnaization and the youth perceptions of the credibility of different response strategies used by Rayani Air. The study is rooted from the socio-psychological tradition to aid in predicting when a communication behavior will succeed and when it will fail. It is a case study of Rayani Air- crisis communication strategies consisting of both a qualitative and quantitative research and better known as a mixed methods research. The qualitative research is carried out to support the quantitative methods. Five informants were interview in depth to support both the quantitative data using a descriptive analysis.

Keywords: Crisis Communication, Crisis, Situational Crisis, Image Restoration

Topic: Halal Business Management, Marketing, and Communication

Link: https://ifory.id/abstract-plain/jPTbyf6LzqVF

Web Format | Corresponding Author (Mohamed Shafiq Mohamed Ayub)