TYPOLOGY OF SOCIAL NETWORKS IN TRANSACTIONS IN MINANGKABAU TRADITIONAL MARKETS
Marleni, Rinel Fitlayeni, Ikhsan Muharma Putra
STKIP PGRI Sumatera Barat
Abstract
The existence of traditional markets is not only a place for transactions between traders and buyers but also as a social institution that maintains the social structure of society. This means that the existence of traditional markets is also a benchmark in improving peoples welfare. Transactions conducted in traditional markets are also influenced by emotional connections and social networks. The purpose of this paper is to look at the typology of social networks in transactions in the Minangkabau traditional market. This research was conducted in Agam Regency and Tanah Datar District. Data collection techniques were carried out by observation, in-depth interviews and FGD. Social networks that are formed through trust and are maintained by the norms that exist in the group. The typologies of social networks encountered include: 1) micro social networks, 2) meso social networks and 3) macro social networks.
Keywords: social networks, transactions, traditional markets
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