Role Brand Ambassador in increase Brand Image Product
A Rachmawati (a*) , Sastria Indra Praja (b)
a) Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia.
*asrirachs[at]mahasiswa.unikom.ac.id
b) Departemen Desan, Universitas Komputer Indonesia, Indonesia .
Abstract
This paper aims to try to discuss how much the role of brand ambassadors in increasing brand image products And the benefits of having a brand ambassador. The method used in this research is descriptive method, to show detailed and clear picture and understanding. The results of this study are to identify how the influence of the ambasador brand in creating and enhancing the brand image product, and the advantage with the ambasador brand in increasing product brand image through the consumers purchase value. This research was conducted by discussing how the sales system, and the purchasing value of consumers towards the product, and how strong the ambassadors brand is in attracting interest in buying products. Because the right and convincing brand ambassadors can improve good brand image products
Keywords: Role, Brand Ambassador, Brand Image
Topic: Entrepreneurship & Technopreneurs