Determining the Readiness to Develop Halal Tourism: A Case Study of South Kalimantan Province, Indonesia
Mochammad Arif Budiman, Manik Mutiara Sadewa and Lusiana Handayani
Prodi Akuntansi Lembaga Keuangan Syariah, Politeknik Negeri Banjarmasin
Abstract
South Kalimantan has basically a great potential for halal tourist destinations, but this potential has not been developed adequately. The aim of this study is to reveal the potentials of halal tourism in South Kalimantan and to determine the readiness in developing the province as a favorite halal tourist destination in Indonesia. The study was conducted with a qualitative approach and analyzed using the descriptive-analytic method. It is found from the study that South Kalimantan has the splendor of religious, natural, historical as well as shopping and culinary tourist destinations. All this provide a big opportunity for the province to attract both domestic and overseas visitors.
Keywords: halal tourism, river city, tourist destination, Indonesia
Topic: Marketing, International Business and Tourism