Factors Influencing Behavioural Intention to Use The E-Wallet Amongst Millennial in Kuala Lumpur
Norhayati Jabaruddin (a*), Aisya Suria Zon (b), Amir Aizzat Jifridin (b), Anis Khalidah Zolkepli (b), Sharina Osman (b)
Universiti Kuala Lumpur Business School
Abstract
In the revolution of industry that has been rapidly changing the financial environment, E-Wallet payment service has become an interesting issue after the digital world has been in trend. However, its services are considered in their early period and still quite novel to the consumers in Malaysia particularly in Kuala Lumpur as the capital of Malaysia. Therefore, there is a requirement to examine the factors influencing behavioural intention to use the E-Wallet amongst millennial in Kuala Lumpur, which encourage the development of E-Wallet payments as an advanced alternative payment method that can be used instead the traditional payment method. In this study, perceived usefulness, perceived ease-of-use, perceived credibility and social influence were examined to examine the factors influencing the behavioural intention to use the E-Wallet amongst millennial in Kuala Lumpur. The Extended Technology Acceptance Model (TAM) was used as the foundation to construct the research framework of this study. Self-administered questionnaire was as the data collection tool in this study and 100 samples around Kuala Lumpur were collected for data analysis. The findings show that only three suggested factors have significant impact in influencing behavioural intention to use the E-Wallet amongst millennial in Kuala Lumpur with perceived ease-of-use proved to be the strongest determinant. The implication and limitation of this study were discussed at the end of this paper.
Keywords: Digital wallet, e-business, e-payment, payment service, mobile payment, behavioural intention, perceived usefulness, Perceived ease of use, perceived credibility, social influence, millennial
Topic: Technology and management on tourism