ANALYSIS OF USE OF INTERNET MEDIA IN MICRO, SMALL & MEDIUM ENTERPRISES (MSMEs) IN EAST JAVA TO ENTER THE GLOBAL MARKET USING O2O METHOD
Ayouvi Poerna Wardhanie, Puspita Kartikasari, Sri Hariani Eko Wulandari
Institut Bisnis dan Informatika Stikom Surabaya
Abstract
This study aims to determine how the use of internet media in Micro Small and Medium Enterprises (MSMEs) in East Java to permeate the global market with the O2O Method. MSMEs are a business activity that plays a major role in the economic development of a nation, but one of the obstacles in the development of MSMEs, especially in Indonesia, is that many business people are still reluctant to recognize internet technology, whereas by utilizing information technology and internet networks that are increasingly easy to reach and use can help develop businesses many times. Therefore, this research is expected to contribute in identifying ownership of internet facilities and infrastructure in MSMEs, the perception of MSMEs on the usefulness of information technology in their businesses, and the interest and mastery of MSMEs entrepreneurs in adopting the internet for business development in the global market. The analytical method used is descriptive statistics, with the questionnaire as an instrument form. The number of samples in this study was 102 MSMEs in East Java, especially in the fields of trade, hotels, and restaurants. The results of this study are 87% of MSMEs have not utilized Marketplace, 79.41% of MSMEs have not utilized E-Commerce, 82.35% of MSMEs have not utilized Crowdsourcing, as many as 78.14% of MSMEs have not marketed their business through social media, so that it can be concluded that MSMEs in East Java is not ready to penetrate the global market due to the internet media has been used so far, most of them are only used as personal communication tools.
Keywords: MSMEs, O2O Method, Internet, Global Market, East Java
Topic: Management, Enterpreneurship, and Leadership