THE EFFECTS OF TOURISM DESTINATION ELEMENTS ON TOURIST SATISFACTION
Efraim Bavo Priyanaa, Devi Ayunib, Andy Mulyanac
Universitas Terbuka
Abstract
West Nusa Tenggara Province is famous for its tourist destinations, both natural and cultural tourism. Coastal tourism in Senggigi Beach, the three Gilis in the western part of the island of Lombok and the natural beauty of the Rinjani Geopark are well known to foreign countries. Besides being known as a tourist destination, West Nusa Tenggara Province is also known as an area prone to natural disasters such as earthquakes, tsunamis, landslides, floods, abrasion and so on. Vulnerable earthquake that shook the island of Lombok in late July to August 2018, many destroyed property and caused casualties. The occurrence of an earthquake disaster resulted in a decrease in the number of tourist visits which is very large. Based on the situation, this study aims to measure the influence of elements of tourist destinations on tourist satisfaction. The elements of the intended tourist destination include attraction, accessibility, amenity and ancillary. The test is carried out using structural equation modeling (SEM) analysis. The test results show the positive influence of elements of tourist destinations on tourist satisfaction. The better the elements of the tourist destination are prepared, the higher the satisfaction obtained by tourists.
Keywords: attraction, accessibility, amenity, ancillary, satisfaction
Topic: Knowledge management and organizational learning